all the dinosaurs), so might as well prepare just in case round-two ever comes around. While there was almost no chance that the asteroid would make contact (0.41% chance to be exact), a single tweet would change the trajectory of OREO forever. A concerned citizen, after hearing of the potential asteroid strike, tweeted “Who will save the OREOs?” It was then that OREO’s partner agencies, The Community and 360i, a dentsu agency, decided to act and protect the future inhabitants of Earth from a world without OREO goodness with the only logical conclusion: an OREO Doomsday Vault accompanied by a massive social campaign to comfort the world faced with (an almost non-existent) impending threat. This cross-agency, integrated campaign jumps on a worldly event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun. 12:37 pm It’s not the first time that the Earth has been hit by a life-destroying asteroid (R.I.P. After the fire and brimstone subside, your cookies are. Youre enjoying warm milk, Netflix is running your favorite TV show, and theres a blanket to cover you up. which is exactly what Oreo has done to protect its famous. Rankings Campaign video: Oreo The OREO Doomsday Vault Selected creative: Oreo The OREO Doomsday Vault Credits Creative agency: the community Miami / 360i New York Associate Creative Director: Aaron Willard / Aaron Zimroth / Federico Diaz / Juarez Rodrigues Chief. 27, 2020 > Culture Imagine having tea with some cookies. 2 years ago in Lifestyle Words By Sarah Osei Oreo You know we're in dark times when a cookie company builds a doomsday vault. It was submitted over 2 years ago.During an already catastrophic year, NASA reported that an asteroid (officially Asteroid 2018VP1) traveling through space was heading towards the Earth’s general direction. Oreo built a doomsday vault to protect its cookies for an asteroid that will never hit earth. Nabisco/Victor Tangermann Apocalypse Currency In a dazzling demonstration of a company. This Content medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. Oreo Built a Doomsday Vault to Protect Its Cookies From a Harmless Asteroid Snacks for the end of days. It was created for the brand: Oreo, by ad agency: The Community. which is exactly what Oreo has done to protect its famous recipe at the end of days. This professional campaign titled 'Global Oreo Vault' was published in United States in October, 2020. You know were in dark times when a cookie company builds a doomsday vault. It’s located on permafrost at the coordinates 78☀8'58.1"N, 16☀1'59.7"E, near the Global Seed Vault. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard. Call it a publicity stunt or call it pure genius, but there’s a doomsday vault in northern Norway that is made specifically to save the classic cookie, and its various recipes, in case of an apocalyptic event. By Tim Nelson Published on OctoPhoto: Oreo 2020 has been a historically awful year, but it isn't the end of the world at least not literally. well it didnt, as predicted, but OREO couldnt take any chances. Food News and Trends Oreo Built a Doomsday Vault in Norway to Keep the Cookie Recipe Safe It's like the Global Seed Vault, but actually important. The brand has created an asteroid-proof compound, the Global OREO Vault, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). On November 2nd, the world as we knew it could have ended due to an asteroid. 6 items Credits This 2020 Clio Awards Bronze winning entry titled The Oreo Doomsday Vault was entered for Mondelez International, Inc. They learned about the Global Seed Vault, a concrete bunker in Svalbard, Norway, far above the Arctic Circle, which contains seeds of every plant grown in the world so that if catastrophe does strike, we’ll be able to rebuild again. So, OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. Apple Arcade Doomsday Vault is a plucky exploration game about the end of the. One OREO fan went as far to tweet: who will save the OREOs? Ryan Fitzpatrick is a well-known American football quarterback who has. Although scientists have predicted that, at its closest, it will still be 419,130 kilometers from the Earth’s atmosphere and that the likelihood of it hitting us is pretty small (0.4% to be precise, and that’s the worst-case scenario), you still wonder. As if there’s not enough to worry about these days, NASA has reported that an asteroid is headed toward Earth on November 2, a day before the U.S. OREO Built an asteroid-proof doomsday vault in Norway to store cookies & recipes in case of apocalypse. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos.
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